Entertainment Mocha Beauty Showcasing Beauty in Nigerian Women -Devaan Mom

Mocha Beauty Showcasing Beauty in Nigerian Women -Devaan Mom

-

- Advertisment -

The the founder of the first ever monthly digital beauty contest in Nigeria, Devaan Mom has said that the new concept was aimed at showcasing beauty in a non-traditional format; to discover, celebrate and uplift beauty in a positive and dignified way that empowers the woman.

Mom said the concept which she christened “Mocha Beauty” was birthed when she noticed that traditional beauty contests were so exclusive that women and even young girls who would ordinarily be considered good-looking had developed a complex about their looks.

“The maiden edition of the digital contest was held in February, 2020. Since then, winners have been smiling home with cash awards. The winner of the award is crowned ‘Mocha Beauty’ of the month”, she said.

Mom also observed that owing to some of the requirements for the typical beauty contest (swimwear), many women who would perhaps have loved to showcase their beauty via pageantry were being left in the cold.

“These include women from conservative backgrounds, married women, and mature ladies. Also, younger girls were resorting to unseemly conduct in a desperate bid to celebrate their looks”, she added.

At the moment, the MocahBeauty platform is the only completely digital platform, monthly showcasing the beauty of everyday women in Nigeria.

According to her, “for participation, ladies above the age of 18 can visit www.mochabeautyng.com for more information and register with their social media accounts and 3 photographs in traditional and western attires”.

“After a period of registration, the portal is thrown open to the general public for voting. The winner emerges by a simple majority. So far, 3 editions have been successfully held. Miss February is Eunice Tikyaa of the Federal University of Agriculture, Makurdi Benue state; Miss March is a fashion designer, Otishi Iduku and Miss April is Peace Mgbede. There are also compensation prizes for 2 runners up, Mom noted.

MochaBeauty offers its winners opportunities for growth and empowerment in their preferred endeavors.

Mom said the the plan is to get the monthly winners into the grand finale, Miss Year, which will hold in December this year with a truly magnificent package.

She said the overall winner will be supported through her chosen livelihood and linked with a mentor in addition to material prizes that will be part of the package.

Mom is a career journalist, TV trainer, politician, and development worker. She is the Chief Executive Officer (CEO) of FIRMUS Communications. Perhaps, this is why she conceived the idea of Mocha Beauty, with the aim of promoting beauty in a unique way that also empowers today’s woman.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

COVID-19: Rwanda Takes Delivery of Robots That can Screen ‘150 People Per Minute’

https://twitter.com/rbarwanda/status/1262736771617640450 Five humanoid robots have been delivered to Rwanda to assist in both patient screening and delivery of foods and...

Rwanda’s Most-Wanted Fugitive, Félicien Kabuga, Arrested For War Crimes

One of the world's most wanted fugitives has been captured. French authorities arrested Félicien Kabuga, an alleged leader and...

Stakeholders Demand Transparent, Inclusive Process for PIB Passage

Stakeholders have called on the federal government to ensure openness, transparency and wide-range inclusion in the process leading to...

Tribute: Dele Momodu, My Publisher, At 60 – By Ehi Braimah

Writing a special tribute in honour of Bashorun Dele Momodu as he clocks 60 years can fill a book...

African Development Bank Debars Employer Of Chinese Nationals Who Tried To Bribe EFCC

The African Development Bank ( ADB)  has debarred  China Zhonghao Limited,  employer of two Chinese recently arrested by operatives...

Mocha Beauty Showcasing Beauty in Nigerian Women -Devaan Mom

The the founder of the first ever monthly digital beauty contest in Nigeria, Devaan Mom has said that the...

Must read

COVID-19: Rwanda Takes Delivery of Robots That can Screen ‘150 People Per Minute’

https://twitter.com/rbarwanda/status/1262736771617640450 Five humanoid robots have been delivered to Rwanda to...

Stakeholders Demand Transparent, Inclusive Process for PIB Passage

Stakeholders have called on the federal government to ensure...
- Advertisement -

You might also likeRELATED
Recommended to you

%d bloggers like this: